The
right
way
to LOOK
at things
There are many ways to look at things: seeing, scrutinising, observing and finally... admiring. Admiring means looking, but more deeply, looking with interest combined with wonder. ‘The right way to look at things’ is our way of looking and our way of acting, because it takes not only the eyes but also the mind, the ability to look beyond shapes and colours and grasp the essence, the soul of things.
Our
history
Good's was founded in Naples, a millennial city whose history is a complex and layered microcosm, shaped by different civilisations that have left their mark on its immense historical, artistic and cultural heritage.
The idea behind the project is to bring the soul to the surface, giving it aesthetic value rather than just functional value, creating a new form. The soul is the essence of the concept, an expression of contemporary culture rather than just a new brand of Italian-made eyewear.
Environment
All frames are made of Mazzucchelli M49 bio acetate, which is fully recyclable and biodegradable, without chemical additives to prevent allergic reactions. The acetate sheets are made according to the creative design in terms of both colour and shape. The double colour is obtained by means of a two-layer cellulose bio acetate extrusion, without gluing.
Roots
Good’s eyewear is a product steeped in passion and craftsmanship, an expression of Italian style. All collections are inspired and guided by a passion for history, art and architecture, and are produced exclusively in limited editions of 90 pieces per colour – just like the numbers in the Neapolitan smorfia – which are printed inside the frame.
Piero Buono Founder & Managing Director
Francesco Maria Stazio Founder & Creative Director
Walter William Engle Founder & Web Manager
Founders
The team, composed of professionals from different sectors, works together on a new brand concept based on study and research.
The right way
to BE
The glasses are designed for people who care about the quality of materials and refined craftsmanship, who defy time and fashion trends, maintaining an elegant appearance over the years, firmly convinced that elegance does not follow fashion but is beauty itself.
The right way to
RECYCLE
With a focus on respect and protection of the environment, we have chosen to minimise our environmental footprint by designing and manufacturing the product entirely in Italy. Sustainability is central to the project, and we have therefore decided to subject the supply chain to a strict protocol regarding the use of resources. However, the real contribution to sustainability, in addition to the use of eco-friendly materials, comes from the creation of a high-quality product that is designed to last over time.