Facebook Instagram Youtube
The right way to BE UNIQUE


From my mentors I learned that small decisions influence big ones. Furthermore, I have absorbed the natural inclination for historical research as the foundation of typography

Tobias Frere-Jones



The souls derive from the world of fonts, with the engraving of the writing "the right way to look at things" (Good's payoff) composed by 7 different fonts. This writing develops from right to left, like the lead lines produced by the Linotype printing machine, invented by the German watchmaker Ottmar Mergenthaler in 1886, which revolutionized the world of printing and was for this reason defined by Thomas Edison as "the eighth wonder of world".


Colore Lenti

Lens Color

Seleziona il colore delle lenti.

Select the desired color.

  • colorGE001
  • colorGE001
  • colorGE002
  • colorGE003
  • colorGE004
  • colorGE005
  • colorGE006
  • colorGE007
  • colorGE008
  • colorGE009
  • colorGE010
  • colorGE011
  • colorGE012
  • colorGE013
  • colorGE014
  • colorGE015



Seleziona la montatura desiderata.

Select the desired frame.

image Frame
image Frame


The Gotham model is inspired by the Gotham font, designed by Tobias Frere-Jones for Hoefler & Frere-Jones in 2000, undoubtedly obtaining the top in the political propaganda campaign for Barack Obama’s 2008 presidential elections. The idea on which Frere-Jones was based is linked to the old city signs placed on the entrance to the New York Port Authority Bus Terminal, creating a fresh and geometric character, essential and without frills.


Biocetate: the frame is in Mazzucchelli M49 bioacetate, 100% recyclable and biodegradable, without chemical agglomerates to avoid allergic reactions and its natural origin is also revealed to the touch with a pleasant “warm and silky effect”.

Front frame: the design of the front intends to reproduce the fresh, geometric and essential lines of the font used by Obama, therefore a very “American” eyewear inspired by the iconic aviator teardrop eyewear with double bridge, so dear to Americans.

Temples: “sail” model, takes its name from the shape that resembles a rudder bar. The perforated “o” taken from the Good’s logo is reproduced at the end.

Anima (core): visible from the outside thanks to the transparency of the acetates and made to an exclusive Good’s design, it reproduces an inscription in relief – the Good’s playoff “the right way to look at things” – developed from right to left, like the lead lines produced from the ancient Linotype printing machine, invented in 1886, and defined by Thomas Edison as “the eighth wonder of the world”.


The idea on which Frere-Jones was based is linked to the old city signs. To define his font, he took thousands of photographs to capture those characters that were now wearing out under the snares of time.


  • 100% handmade in Italy
  • Mazzucchelli M49 bio-acetate, polished by hand
  • Details are all milled and manufactured by hand, through 60 processing steps