Helvetica

The Helvetica frame owes its proudly linear design to the Helvetica font, created in Switzerland in 1957 by the designer Max Miedinger as a reinterpretation of Akzidenz-Grotesk (1896). Helvetica is a highly balanced, versatile, and neutral font, traits that made it – as early as the 1960s – THE font of choice for many designers and sealed its international success. It remains among the most loved and used fonts in Western typography.

Biocetate: The frame is in Mazzucchelli M49 bioacetate, 100% recyclable and biodegradable, without chemical agglomerates to avoid allergic reactions and its natural origin is also revealed to the touch with a pleasant “warm and silky effect”.

Frame front: The front design follows the original font’s clear aesthetic perspective, continuously developing vertically or horizontally, never diagonally. The proportion between the vertical and horizontal lines and the radii of curvature are reconstructed directly from the original font. The result is a linear, clean, elegant, versatile frame style that suits a variety of face shapes.

Temples: the sail-style temples owe their name to the shape that resembles a rudder tiller. The earpiece temple tip is pierced with an “O” inspired by Good’s branding.

In 2007, to celebrate the 50th anniversary of its invention, the font was featured in a documentary of the same name, directed by Gary Hustwit. In the same year, an exhibition, 50 Years of Helvetica, was dedicated to the iconic font at the Museum of Modern Art in New York.

Massimo Vignelli, when interviewed for the documentary, stated: ‘There are people who think that typeface has to be expressive. I have a different point of view”.

• 100% handmade in Italy
• 90 PIECES LIMITED EDITION
• Mazzucchelli M49 bio-acetate, polished by hand
• Details are all milled and manufactured by hand, through 60 processing steps