Helvetica

The Helvetica design derives its extremely linear form from the Helvetica typeface, designed in 1957 by the Swiss designer Max Miedinger as a reinterpretation of the Akzidenz-Grotesk (1896). Helvetica is an extremely versatile and neutral typeface, objectively beautiful, and from the 1960s onwards it became widely used in the Western world, soon becoming the preferred typeface of the majority of designers.

Bioacetate: The frame is made from Mazzucchelli M49 bioacetate, which is 100% recyclable and biodegradable, free from chemical additives to prevent allergic reactions; its natural origin is also evident to the touch, with a pleasant “warm, silky feel”.

Front: The design of the front follows the guidelines of the typeface, always running vertically or horizontally, but never diagonally. The proportion between vertical and horizontal lines and the radii of curvature are drawn from the design of the characters that inspired it. The result is a linear, clean, elegant and versatile pair of glasses, and its simplicity allows it to adapt to various face shapes.

Temple: “Sail” model, named after its shape, which resembles a rudder bar. At the end, the perforated “o” from the Good’s logo is reproduced.

In 2007, to mark the 50th anniversary of its creation, the typeface was the subject of a documentary entitled *Helvetica*, directed by Gary Hustwit. That same year, an exhibition entitled *50 Years of Helvetica* was dedicated to it at the Museum of Modern Art in New York. Massimo Vignelli was interviewed for the documentary and explained, “There are people who think that a typeface should be expressive. They have a different point of view from mine.”

• 100% handmade in Italy
• LIMITED EDITION OF 90 PIECES
• Hand-polished Mazzucchelli M49 organic acetate
• All milling, polishing and detailing are carried out by hand in a 60-step process