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The right way to BE UNIQUE

Montserrat

 

This can be a lifelong project, as letterforms are constantly discovered in urban situations. This case is the opposite of standard typography; typefaces go from the streets to the computer, like digitising something from scratch

 

Julieta Ulanovsky

TYPE DESIGNER

Anima Linotype

Anima Linotype

Visible from the outside due to the subtle transparency of the acetate and made to an exclusive Good’s design, it reproduces - with an engraved inscription - the right way to look at things developed from right to left, like the lead lines produced by the traditional Linotype typographic machine, invented in 1886 and defined by Thomas Edison as The Eighth Wonder of the World.

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Colore Lenti

Lens Color

Seleziona il colore delle lenti.

Select the desired color.

  • colorGE001
  • colorGE001
  • colorGE002
  • colorGE003
  • colorGE004
  • colorGE005
  • colorGE006
  • colorGE007
  • colorGE008
  • colorGE009
  • colorGE010
  • colorGE011
  • colorGE012
  • colorGE013
  • colorGE014
  • colorGE015

Montatura

Frames

Seleziona la montatura desiderata.

Select the desired frame.



Inspiration

Our Montserrat frame style is inspired by the Montserrat typeface, designed by Julieta Ulanovsky in 2010.
It recaptures and reproduces the 1920s and 1950s typefaces found on street signs, posters, painted windows and cafés in the historic Montserrat neighbourhood of Buenos Aires. Characterised by a great height, short descenders and large openings, Montserrat achieves high legibility even on a small scale.

Description

Biocetate: the frame is in Mazzucchelli M49 bioacetate, 100% recyclable and biodegradable, without chemical agglomerates to avoid allergic reactions and its natural origin is also revealed to the touch with a pleasant “warm and silky effect”.

Frame front: The frame front has been designed by re-proposing the original Montserrat proportions, characterised by short descenders and wide openings that deliver a soft, delicately sinuous and well-proportioned line. The opaline top interacts with the translucent base in a trompe d’oeil effect that lightens the perceptual weight of the frame, and the special milling in the bridge and snouts enhances the double colour.

Temples: the sail-style temples owe their name to the shape that resembles a rudder tiller.
The earpiece temple tip is pierced with an “O” inspired by Good’s branding.

Curiosity

As urban development changes this place, it will never return to its original form. It will forever lose the designs that are so special and unique, as old signage and bus shelters are irretrievable once they are replaced. To design the letters, I rely on examples of lettering in urban spaces. Each selected example produces variations in length, width and height proportions, each added to the Montserrat family.

Julieta Ulanovsky

Specific

  • 100% handmade in Italy
  • 90 PIECES LIMITED EDITION
  • Mazzucchelli M49 bio-acetate, polished by hand
  • Details are all milled and manufactured by hand, through 60 processing steps